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Mobile Apps for Omnichannel Retailing: Revealing the Emerging Showroom Phenomenon.
Chris Lazaris
Adam P. Vrechopoulos
Georgios I. Doukidis
Aikaterini Fraidaki
Published in:
MCIS (2015)
Keyphrases
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mobile apps
mobile applications
data mining
electronic commerce
databases
case study
mobile devices
mobile phone
learning systems
business models