Marketing decision support system openness: A means of improving managers' understanding of marketing phenomena.
Nathalie T. M. DemoulinPublished in: Decis. Support Syst. (2007)
Keyphrases
- decision support system
- decision making
- decision support
- decision makers
- management information systems
- data mining
- social media
- website
- expert systems
- marketing strategies
- customer relationship management
- medical decision support systems
- decision process
- information technology
- support systems
- high tech
- marketing campaigns
- multicriteria decision making
- risk management
- data warehouse
- management system
- intensive care
- viral marketing
- clinical decision support systems
- agent based architecture