Understanding the Effect of Message Content and User Identity on Information Diffusion in Online Social Networks.
Insoo SonDongwon LeeYoungkyu KimPublished in: PACIS (2013)
Keyphrases
- online social networks
- information diffusion
- social networks
- user activity
- viral marketing
- network structure
- social graph
- privacy settings
- online social
- micro blog
- online communities
- social context
- social media
- social relations
- social networking
- diffusion models
- social networking sites
- social relationships
- influence maximization
- micro blogging
- diffusion model
- heterogeneous social networks
- community detection
- social network analysis
- social media sites
- information flow
- location based social networks
- user interests
- complex networks
- social interaction
- user profiles
- social graphs
- recommender systems
- social ties
- diffusion process
- web content
- user preferences
- user interaction
- text mining
- collaborative filtering
- image sequences
- information systems