One-to-one marketing on the internet.
Rajiv M. DewanBing JingAbraham SeidmannPublished in: ICIS (1999)
Keyphrases
- internet advertising
- online marketing
- website
- data mining
- long term
- financial services
- internet marketing
- information technology
- internet users
- online advertising
- data sets
- consumer behavior
- decision making
- internet technology
- customer relationship management
- predictive modeling
- information overload
- social media
- databases
- database
- social networking websites