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Shooting 'Yohani' to Global Stardom: A Teaching Case of Social Media Strategy of a Top-10 YouTuber.
Mekhala Egodawele
Darshana Sedera
Varun Grover
Dilanjan Seneviratne
Banura Sooriyapperuma
Published in:
Commun. Assoc. Inf. Syst. (2022)
Keyphrases
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social media
social networks
web based learning
e learning
case study
neural network
learning environment
computer science
learning process
software development
online learning
social networking
hong kong
user generated content
global information