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Effect of Country-of-Origin and Ethnocentrism on Consumer Cognitive Processing in India.

Vaibhav AroraJyoti KainthLubna Nafees
Published in: Int. J. Asian Bus. Inf. Manag. (2014)
Keyphrases
  • cognitive processing
  • computer simulation
  • cognitive processes
  • information processing
  • cognitive architecture
  • developing countries
  • mental models
  • machine learning
  • decision support system
  • visual processing