Making Snowflakes Like Stocks: Stretching, Bending, and Positioning to Make Financial Market Analogies Work in Online Advertising.
Vern L. GlaserPeer C. FissMark Thomas KennedyPublished in: Organ. Sci. (2016)
Keyphrases
- online advertising
- financial markets
- stock price
- stock market
- market data
- technical indicators
- user behavior
- trading systems
- trading strategies
- stock returns
- behavioral targeting
- advertising campaigns
- stock exchange
- sponsored search
- display advertising
- user experience
- investment strategies
- risk management
- financial time series
- option pricing
- fractional brownian motion
- financial data
- historical data
- short term