Online Allocation and Display Ads Optimization with Surplus Supply.
Melika AbolhassaniHossein EsfandiariYasamin NazariBalasubramanian SivanYifeng TengCreighton ThomasPublished in: WINE (2022)
Keyphrases
- real time
- online advertising
- online learning
- optimization algorithm
- global optimization
- social welfare
- resource allocation
- optimal allocation
- optimization method
- contextual advertising
- combinatorial auctions
- optimization problems
- mathematical programming
- optimization process
- web search
- user interface
- keywords
- display advertising
- information retrieval