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How could entertainment content marketing affect intention to use the metaverse? Empirical findings.
Malek Alsoud
Ali Trawnih
Husam Yaseen
Tha'er Majali
Anas Ratib Alsoud
Omar Abdel Jaber
Published in:
Int. J. Inf. Manag. Data Insights (2024)
Keyphrases
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empirical findings
multimedia
website
long term
social media
data mining
computer games
video games
multimedia content
cognitive style
digital libraries
mobile devices
user experience
customer relationship management