Examining user behavioral response to SMS ads: Implications for the evolution of the mobile phone as a bona-fide medium.
Ran WeiHao XiaomingJi PanPublished in: Telematics Informatics (2010)
Keyphrases
- mobile phone
- mobile phone users
- short messages
- mobile internet
- mobile devices
- targeted advertising
- mobile users
- mobile applications
- user interface
- smart phones
- small screen
- mobile learning
- short message service
- user interaction
- relevance feedback
- end users
- user experience
- mobile agents
- mobile technologies
- cellular phone
- display advertising
- user preferences