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Understanding Changes in Customer Purchase Behavior: Study of Attenuation Model for Multiparametric Purchase Preferences.
Stephane Cheung
Yasuyuki Shirai
Hiroyuki Morita
Masakazu Nakamoto
Published in:
ICDM Workshops (2014)
Keyphrases
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purchase behavior
mathematical model
probabilistic model
study proposes
neural network
objective function
theoretical framework
probability distribution
electronic commerce
computational model
simulation study
social networks
high level
decision makers
conceptual model
deeper understanding