Exploring factors affecting social e-commerce service adoption: The case of Facebook Gifts.
Stanislav MamonovRaquel Benbunan-FichPublished in: Int. J. Inf. Manag. (2017)
Keyphrases
- factors affecting
- perceived usefulness
- social networks
- social media
- social networking
- factors influencing
- key factors
- social networking sites
- social relationships
- electronic commerce
- social interaction
- web services
- information services
- young adults
- service providers
- social media platforms
- technology adoption
- product information
- mobile commerce
- online stores
- social networking websites
- small and medium sized enterprises
- service discovery
- end users
- information systems
- social capital
- service delivery
- online social
- business models
- social network sites
- online social networks
- agent mediated
- social communities
- information technology