Sharing the Wealth: When Should Firms Treat Customers as Partners?
Eric T. AndersonPublished in: Manag. Sci. (2002)
Keyphrases
- potential customers
- trading partners
- information technology
- financial services
- knowledge sharing
- switching costs
- business partners
- supply chain
- information sharing
- cooperative
- service providers
- network effects
- pricing strategies
- competitive environment
- customer behavior
- single server
- website
- information systems
- social networks
- customer preferences
- business activities
- exchange information
- customer satisfaction
- competitive advantage