Personalized advertisement system using social relationship based user modeling.
Inay HaKyeong-Jin OhGeunSik JoPublished in: Multim. Tools Appl. (2015)
Keyphrases
- user modeling
- social relationships
- user interests
- social networks
- user model
- online social networks
- social network analysis
- user profiles
- social interaction
- user interface
- social network services
- information filtering
- information retrieval
- social relations
- recommender systems
- social activities
- social media
- social influence
- adaptive web systems
- adaptive hypermedia
- recommendation systems
- adaptive systems
- social networking sites
- network structure
- user context
- user behavior
- collaborative filtering
- data analysis
- feature selection
- artificial intelligence