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Consumer switching behavior to an augmented reality (AR) beauty product application: Push-pull mooring theory framework.
Aditya Nugroho
Wei-Tsong Wang
Published in:
Comput. Hum. Behav. (2023)
Keyphrases
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augmented reality
virtual objects
human computer interaction
markerless
mixed reality
mobile augmented reality
virtual reality
multi user
head mounted
live video
camera tracking
real scenes
real environment
head mounted display
high resolution
real objects