In-Store Customer Analytics - Metriken \& Reifegradszenarien zur Erfassung physischer Kundenkontakte im stationären Einzelhandel.
Lars BollwegRichard LackesMarkus SiepermannPeter WeberPublished in: GI-Jahrestagung (2016)
Keyphrases
- learning analytics
- customer service
- electronic commerce
- business intelligence
- deep space
- customer satisfaction
- cloud computing
- big data
- machine learning
- case study
- data mining
- data management
- purchase behavior
- marketing strategies
- databases
- customer knowledge
- churn prediction
- transactional data
- service times
- real world
- decision making
- web services
- text mining
- information technology