Customer Relationship Management in a Public Cloud environment - Key influencing factors for European enterprises.
Rainer SchmidtMichael MöhringBarbara KellerPublished in: HICSS (2017)
Keyphrases
- customer relationship management
- influencing factors
- competitive advantage
- relationship management
- marketing strategies
- data mining systems
- data mining applications
- business activities
- data mining
- data mining technology
- government performance evaluation
- information systems
- puts forward
- business processes
- response time
- data analysis
- customer retention
- information retrieval