Exploring the Influence of Contagious Threats on Consumer Perceptions of Social Media Influencers.
Bingjie DengYunlu YinPublished in: HICSS (2024)
Keyphrases
- social media
- viral marketing
- social influence
- information diffusion
- social networks
- social interaction
- influence propagation
- user perceptions
- purchase intention
- purchase behavior
- online social networks
- influence maximization
- twitter users
- online shopping
- online consumer
- online communities
- electronic commerce
- network effects
- social networking
- network structure
- social capital
- critical infrastructure
- crisis management
- social media sites
- social relationships
- technology acceptance
- factors influencing
- social networking sites
- organizational culture
- big data