Investigating of In-app Advertising Features' Impact on Effective Clicks for Different Advertising Formats.

Xiaoyu Li Xia Zhao Lakshmi S. Iyer

Published in: ICIS (2018)

Keyphrases

online advertising
false positives
data mining
feature space
feature vectors
co occurrence
complex structures
sponsored search
neural network
low level
feature set
benchmark datasets
additional features
consumer behavior