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Fractional Budget Allocation for Influence Maximization under General Marketing Strategies.

Akhil BhimarajuEliot W. RobsonLav R. VarshneyAbhishek K. Umrawal
Published in: CoRR (2024)
Keyphrases
  • marketing strategies
  • special case
  • influence maximization
  • social networks
  • greedy algorithm
  • viral marketing
  • information propagation
  • supply chain
  • life cycle
  • service level