Why to market IT services and how to do it.
Susan GrajekPatrick LynchLaurie CagnettaPublished in: SIGUCCS (2002)
Keyphrases
- digital goods
- business opportunities
- web services
- data mining services
- information goods
- service oriented
- end users
- agent mediated
- stock price
- mobile services
- service providers
- service composition
- business environment
- electronic marketplaces
- context aware
- decision making
- ubiquitous computing
- agent technology
- information systems
- mobile applications
- location aware
- service delivery
- market share
- mobile payment
- stock market
- wireless sensor networks