Sweet escape: The role of empathy in social media engagement with human versus virtual influencers.
Agata MirowskaJbid ArsenyanPublished in: Int. J. Hum. Comput. Stud. (2023)
Keyphrases
- social media
- virtual humans
- virtual reality
- virtual environment
- virtual world
- user engagement
- social behavior
- viral marketing
- big data
- social networking
- human interaction
- information diffusion
- user generated content
- cognitive process
- virtual characters
- social capital
- social relationships
- emotional state
- social networks
- human behavior
- human subjects
- augmented reality
- learning environment