Customer Purchase Behavior Prediction in E-commerce: A Conceptual Framework and Research Agenda.
Douglas CirqueiraMarkus HoferDietmar NedbalMarkus HelfertMarija BezbradicaPublished in: NFMCP@PKDD/ECML (2019)
Keyphrases
- conceptual framework
- purchase behavior
- business models
- electronic markets
- electronic commerce
- sponsored search advertising
- theoretical framework
- sharing platform
- agent negotiation
- prediction model
- churn prediction
- social influence
- product information
- conceptual model
- machine learning
- customer preferences
- database systems