Application of mining algorithm in personalized Internet marketing strategy in massive data environment.

Qianqian Pan Gang Yang

Published in: J. Intell. Syst. (2022)

Keyphrases

mining algorithm
massive data
frequent patterns
marketing strategies
data mining applications
sequential patterns
pattern mining
itemsets
direct marketing
association rule mining
association rules
case study
database
data mining algorithms
frequent itemsets
decision support
feature extraction
real world
data sets