Contextual advertising by combining relevance with click feedback.

Deepayan Chakrabarti Deepak Agarwal Vanja Josifovski

Published in: WWW (2008)

Keyphrases

contextual advertising
online advertising
keyword extraction
short text
sponsored search
keywords
web pages
website
search advertising
display advertising
relevance feedback
search engine
click through rate
text summarization
user behavior
information retrieval
text retrieval
visual features
language model