Privacy and e-commerce: a consumer-centric perspective.
Rhys SmithJianhua ShaoPublished in: Electron. Commer. Res. (2007)
Keyphrases
- electronic commerce
- consumer behavior
- electronic payment
- privacy preserving
- viewpoint
- private information
- business transactions
- customer preferences
- mobile commerce
- privacy aware
- privacy preserving data mining
- privacy preservation
- statistical databases
- purchasing behavior
- business models
- private data
- online shoppers
- electronic marketplaces
- privacy issues
- product information
- differential privacy
- personal data
- privacy protection
- sensitive information
- personal information