Bidders' Responses to Auction Format Change in Internet Display Advertising Auctions.
Shumpei GokeGabriel Y. WeintraubRalph A. MastromonacoSamuel S. SeljanPublished in: EC (2022)
Keyphrases
- bidding strategies
- combinatorial auctions
- display advertising
- budget constraints
- online advertising
- multi unit
- online auctions
- auction mechanisms
- sealed bid
- internet auctions
- sealed bid auctions
- search advertising
- sponsored search advertising
- resource allocation
- auction sites
- advertising campaigns
- electronic commerce
- information revelation
- quasi linear
- multi attribute
- winner determination
- auction protocol
- user behavior
- mechanism design
- reverse auction
- social welfare
- test bed
- multi attribute auctions
- search engine
- electricity markets
- extensible markup language
- group buying
- approximation algorithms
- web pages