Game amusement & CRM: Castle Scharfenstein AR case study.
Klaus P. JantkeJacqueline KrebsMarkus SantosoPublished in: GCCE (2014)
Keyphrases
- case study
- augmented reality
- computer games
- learning games
- game theory
- game playing
- video games
- nash equilibrium
- real world
- customer relationship management
- lessons learned
- game play
- game design
- educational games
- cooperative
- software development
- game theoretic
- data mining applications
- pursuit evasion
- nash equilibria
- imperfect information
- stochastic games
- monte carlo tree search
- mobile games
- role playing game
- board game
- minority game
- human computation
- game development
- business process
- knowledge management
- learning process
- mobile devices
- information systems
- data mining