Ad Recommendation Systems for Life-Time Value Optimization.
Georgios TheocharousPhilip S. ThomasMohammad GhavamzadehPublished in: WWW (Companion Volume) (2015)
Keyphrases
- recommendation systems
- collaborative filtering
- user modeling
- recommender systems
- user preferences
- long tail
- social recommendation
- optimization algorithm
- recommendation quality
- search engine
- web search
- collaborative filtering recommendation algorithm
- optimization problems
- language model
- prediction accuracy
- personalized recommendation