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Coverage Patterns-Based Approach to Allocate Advertisement Slots for Display Advertising.

Vaddadi Naga Sai KavyaP. Krishna Reddy
Published in: ICWE (2016)
Keyphrases
  • display advertising
  • online advertising
  • advertising campaigns
  • pattern mining
  • frequent patterns
  • web pages
  • sponsored search advertising
  • sequential patterns
  • pattern discovery
  • data mining
  • budget constraints