How to Unleash the Virus - Social Networks as a Host for Viral Music Marketing.
Christian KahlAndreas AlbersPublished in: CBI (2013)
Keyphrases
- social networks
- viral marketing
- social media
- opinion leaders
- social network analysis
- social interaction
- social networking
- online social networks
- drug resistance
- customer relationship management
- data mining
- internet advertising
- link prediction
- community detection
- audio signals
- database marketing
- virus detection
- music information retrieval
- website
- computer music
- decision making
- music recommendation
- music collections
- social network data
- computer viruses
- predictive modeling
- network structure
- music retrieval
- music composition
- customer behavior
- social relationships
- music scores