Translating relevance scores to probabilities for contextual advertising.

Deepak Agarwal Evgeniy Gabrilovich Robert J. Hall Vanja Josifovski Rajiv Khanna

Published in: CIKM (2009)

Keyphrases

relevance scores
contextual advertising
keyword extraction
text summarization
online advertising
short text
retrieval effectiveness
ranked list
test collection
query terms
keywords
web queries
similarity matrix
sponsored search
display advertising
average precision