Login / Signup
Translating relevance scores to probabilities for contextual advertising.
Deepak Agarwal
Evgeniy Gabrilovich
Robert J. Hall
Vanja Josifovski
Rajiv Khanna
Published in:
CIKM (2009)
Keyphrases
</>
relevance scores
contextual advertising
keyword extraction
text summarization
online advertising
short text
retrieval effectiveness
ranked list
test collection
query terms
keywords
web queries
similarity matrix
sponsored search
display advertising
average precision