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Multiple categorizations of products: cognitive modeling of customers through social media data mining.
Gil-Young Song
Youngjoon Cheon
Kihwang Lee
Heui-Seok Lim
Kyung-Yong Chung
Hae-Chang Rim
Published in:
Pers. Ubiquitous Comput. (2014)
Keyphrases
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cognitive modeling
data mining
social media
cognitive model
computational model
knowledge discovery
human computer
social networks
data mining techniques
data mining algorithms
student modeling
association rules
software vendors
marketing strategies
learning process
website
knowledge base
machine learning