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On the Equilibria and Efficiency of the GSP Mechanism in Keyword Auctions with Externalities.

Ioannis GiotisAnna R. Karlin
Published in: WINE (2008)
Keyphrases
  • mechanism design
  • sponsored search auctions
  • game theoretic
  • game theory
  • keywords
  • auction mechanisms
  • combinatorial auctions
  • sealed bid
  • long run
  • multi unit
  • cooperative
  • nash equilibrium
  • multi attribute
  • nash equilibria