Multi-objective Dynamic Auction Mechanism for Online Advertising.
Yiqing WangJunqi JinZhenzhe ZhengHaiyang XuFan WuYuning JiangGuihai ChenPublished in: IPCCC (2021)
Keyphrases
- online advertising
- multi objective
- user behavior
- auction mechanisms
- multi objective optimization
- sponsored search
- evolutionary algorithm
- genetic algorithm
- dynamic environments
- multiple objectives
- multi attribute
- pareto optimal
- mechanism design
- advertising campaigns
- multi criteria
- lower bound
- cooperative
- objective function