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Impact of Big Data Analytics and Managerial Support on CRM: Exploring Mediating Role of Marketing Analytics.
Mohammed T. Nuseir
Ahmad Ibrahim Aljumah
Ghaleb A. El Refae
Published in:
IOTSMS (2022)
Keyphrases
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big data analytics
big data
social media
customer relationship management
data mining
information systems
machine learning
decision making
marketing strategies
predictive modeling
data management
business intelligence
information processing
decision support
databases
case study
website
real world