The Effects of Navigation Cues and Involvement of Highly Innovative Consumers on Attitudes Toward Mobile Application Stores.
Chi-Lun LiuHsieh-Hong HuangDavid C. YenPublished in: J. Electron. Commer. Organ. (2022)
Keyphrases
- attitudes toward
- mobile applications
- statistically significant
- cognitive style
- dependent variables
- student achievement
- mobile devices
- computer technology
- mobile phone
- user experience
- mobile environments
- context aware
- mobile services
- high school
- college students
- m learning
- computer usage
- computer assisted language learning
- online shopping
- mobile technologies
- behavioral intention
- end users
- smart phones
- mobile users
- perceived usefulness
- gender differences
- control group
- quantitative data
- mobile apps
- user behavior
- user profiles
- academic achievement