Digitales Marketing - ohne performante Hardware kein Erfolg im Highspeed-Business.

Frank Schmiedle

Published in: Aspekte der Technischen Informatik (2014)

Keyphrases

telecommunications industry
customer relationship management
consumer behavior
data mining
decision making
direct marketing
low cost
hardware and software
return on investment
business processes
real time
small and medium sized
online marketing
success stories

internet marketing
cross selling
information systems
customer behavior
customer support
marketing campaigns
electronic commerce
business process
business models
banking industry
customer retention
internet advertising
tourism industry

hardware architecture
data mining technology
website
competitive advantage
hardware implementation
data quality
business intelligence
long term
knowledge management
real world
financial services
life cycle
business decisions

information technology
customer loyalty
customer data
international business
case study
social media
computer systems
cloud computing
business environment
computing systems
business rules
high tech
marketing strategies