Digitales Marketing - ohne performante Hardware kein Erfolg im Highspeed-Business.
Frank SchmiedlePublished in: Aspekte der Technischen Informatik (2014)
Keyphrases
- telecommunications industry
- customer relationship management
- consumer behavior
- data mining
- decision making
- direct marketing
- low cost
- hardware and software
- return on investment
- business processes
- real time
- small and medium sized
- online marketing
- success stories
- internet marketing
- cross selling
- information systems
- customer behavior
- customer support
- marketing campaigns
- electronic commerce
- business process
- business models
- banking industry
- customer retention
- internet advertising
- tourism industry
- hardware architecture
- data mining technology
- website
- competitive advantage
- hardware implementation
- data quality
- business intelligence
- long term
- knowledge management
- real world
- financial services
- life cycle
- business decisions
- information technology
- customer loyalty
- customer data
- international business
- case study
- social media
- computer systems
- cloud computing
- business environment
- computing systems
- business rules
- high tech
- marketing strategies