Evaluating the Relevance of Contextual Hyper-Advertising on Social Media: An Empirical Study.
Dhote TriptiZahoor DanishPublished in: Int. J. Soc. Organ. Dyn. IT (2016)
Keyphrases
- social media
- social networks
- contextual information
- information retrieval
- sponsored search
- online advertising
- social networking
- user generated content
- social media data
- user intent
- context dependent
- context sensitive
- user profiles
- social context
- information retrieval systems
- crisis management
- search engine
- data mining