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Optimal Advertising and Pricing Strategies for Luxury Fashion Brands With Social Influences.
Jin-Hui Zheng
Chun-Hung Chiu
Tsan-Ming Choi
Published in:
IEEE Trans. Syst. Man Cybern. Part A (2012)
Keyphrases
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pricing strategies
dynamic programming
optimal solution
cooperative
supply chain
social influences
social networks
multi agent
computational intelligence
software agents
optimal control
inventory control