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Optimal Advertising and Pricing Strategies for Luxury Fashion Brands With Social Influences.

Jin-Hui ZhengChun-Hung ChiuTsan-Ming Choi
Published in: IEEE Trans. Syst. Man Cybern. Part A (2012)
Keyphrases
  • pricing strategies
  • dynamic programming
  • optimal solution
  • cooperative
  • supply chain
  • social influences
  • social networks
  • multi agent
  • computational intelligence
  • software agents
  • optimal control
  • inventory control