The Impact of the Starbucks Mobile Application Loyalty Program on Customer Loyalty.
Erwin HalimCharles GomargaA. Raharto CondrobimoMarylise HebrardPublished in: ICIMTech (2023)
Keyphrases
- mobile applications
- customer loyalty
- customer satisfaction
- potential customers
- service quality
- mobile devices
- data mining
- user experience
- marketing strategies
- mobile phone
- context aware
- m learning
- mobile environments
- website
- competitive advantage
- end users
- information technology
- commercial banks
- business decisions
- information systems
- databases