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Role of information and communication technology in improving loyalty program effectiveness: a comprehensive approach and future research agenda.
Atul Purohit
Urjita Thakar
Published in:
J. Inf. Technol. Tour. (2019)
Keyphrases
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information and communication technologies
developing countries
south africa
information society
cost effective
rapid development
lifelong learning
economic development
small and medium sized enterprises
information systems
electronic government
digital divide