Did your efforts really win customers' satisfaction?

Te-King Chien Tien-Hsiang Chang Chao-Ton Su

Published in: Ind. Manag. Data Syst. (2003)

Keyphrases

customer satisfaction
service quality
online shopping
service providers
user satisfaction
customer loyalty
cost efficient
customer service
marketing strategies
customer preferences
database
customer behavior
electronic commerce
case study
decision trees
genetic algorithm
real world
neural network
data sets