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How Do UK B2C High-Tech Start-ups Utilise Innovation Through Social Media to Improve Business Performance and Outcomes?
Raja Yahya Al Sharief
Published in:
Int. J. Online Mark. (2018)
Keyphrases
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high tech
social media
small and medium sized
electronic commerce
customer support
technological innovation
decision making
website
case study
search engine
social networks
information systems
business processes
competitive advantage
crisis management