Perceived Strategic Value and Adoption of Electronic Commerce: An Empirical Study of Small and Medium Sized Businesses.
Elizabeth E. GrandonJ. Michael PearsonPublished in: HICSS (2003)
Keyphrases
- electronic commerce
- small and medium sized
- perceived usefulness
- small and medium sized enterprises
- technology adoption
- mobile commerce
- perceived risk
- online banking
- factors affecting
- high tech
- factors that affect
- service quality
- information systems
- network externalities
- attitudes toward
- case study
- user satisfaction
- business models
- e government
- information technology
- technology acceptance
- business transactions
- structural equation modeling
- electronic business
- agent mediated
- small businesses
- electronic markets
- automated negotiation
- university students
- negotiation protocol
- factors that influence
- negotiating agents
- online auctions
- multi agent systems
- website
- tourism industry
- electronic transactions
- decision making