Consumer Valuation of Modularly Upgradeable Products.

Sezer Ülkü Claudiu V. Dimofte Glen M. Schmidt

Published in: Manag. Sci. (2012)

Keyphrases

consumer behavior
product information
competitive market
online stores
electronic commerce
consumer reviews
customer preferences
purchase decision
information systems
purchase behavior
real option
online retailers
database
long tail
product design
online shopping
web search
artificial intelligence