CausalMTA: Eliminating the User Confounding Bias for Causal Multi-touch Attribution.

Di Yao Chang Gong Lei Zhang Sheng Chen Jingping Bi

Published in: CoRR (2022)

Keyphrases

multi touch
end users
multi user
single user
user interaction
user interface
bayesian networks
active learning
relevance feedback
causal relationships
databases
information systems
data analysis
recommender systems