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How primary and supplementary reviews affect consumer decision making? Roles of psychological and managerial mechanisms.
Yonggui Wang
Samia Tariq
Tariq Hameed Alvi
Published in:
Electron. Commer. Res. Appl. (2021)
Keyphrases
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decision making
human decision making
information systems
decision support
consumer reviews
information processing
decision makers
decision model
decision support system
business intelligence
mechanisms underlying
supply chain
electronic commerce
influence diagrams
decision process
building blocks
online shopping