Forward looking Nash equilibrium for keyword auction.
Tian-Ming BuXiaotie DengQi QiPublished in: Inf. Process. Lett. (2008)
Keyphrases
- nash equilibrium
- sponsored search advertising
- game theory
- mechanism design
- auction mechanisms
- game theoretic
- nash equilibria
- variational inequalities
- pareto optimal
- combinatorial auctions
- online auctions
- stackelberg game
- pure strategy
- mixed strategy
- stochastic games
- fictitious play
- worst case
- solution concepts
- bidding strategies
- equilibrium strategies
- objective function
- regret minimization
- repeated games
- demand uncertainty
- electronic commerce
- lower bound