MoCA: a novel privacy-preserving contextual advertising platform on mobile devices.
Jung-Hyun LeeWoo-Jong RyuKang-Min KimSangKeun LeePublished in: SAC (2019)
Keyphrases
- privacy preserving
- mobile devices
- contextual advertising
- mobile applications
- vertically partitioned data
- privacy preservation
- privacy preserving data mining
- keyword extraction
- multi party
- context aware
- secure multiparty computation
- online advertising
- sensitive information
- mobile phone
- privacy requirements
- horizontally partitioned data
- mobile users
- data privacy
- privacy issues
- privacy protection
- private information
- privacy sensitive
- privacy concerns
- differential privacy
- user behavior
- sponsored search
- short text
- website
- data sets